One of the marketing blogs I read mentioned this site, which is a collective experiment in brand perception - tags are generated by the public. Their relative size in the cloud indicates how common that response was. I had a bit of a play, and the results are very interesting. But it does rather beg the question, is it too late to change the London Olympics logo?
(for the record, I'm massively pro London hosting the 2012 Olympics, and super-excited about having them in my back yard, but the logo? Not so much.)
(for the record, I'm massively pro London hosting the 2012 Olympics, and super-excited about having them in my back yard, but the logo? Not so much.)
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