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I know they're a running company, but it still bugs me a little that they categorise walking as 'cheating', because walking London is one of the ways that I feel that London is my city - or at least some parts of it are. That's almost my functional definition of which areas I consider 'mine' - areas that I can walk confidently from memory. Areas that I know well enough to notice what's changed, know what's new, how to get around without having to stick to a narrow known route - those feel like my city.
I do approve of people setting up games to encourage people to explore their cities, though - I never wrote it up, but I did a Photo Scavenger Hunt a couple of weekends back around Hackney, which was great fun, and has added a little more area to the parts of London I count as my own.
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