Thursday, 31 May 2007

Ad men plan again

I am pro-Olympics. I'm proud that my city won the bid for 2012. I think it has an incredible potential to positively affect all sorts of things, not least of which would be my immediate neighbourhood. I'm okay with paying for some of that through my council tax. I'm on the pre-reg list for volunteer slots, because - why not?  I can walk to most of the venues!

But this This does not particularly fill me with joy.

Maybe I'm dysfunctional as a member of a consumerist twenty-first century community, but I'm just not excited about the opportunity to be "introduced to the new London 2012 brand".

Mostly I'm just irritated by receiving an email where 5% of the words used are 'brand'.

No comments: